Audioboo is a website, an iPhone OS and an Android application which allows users to post and share sound files on the Audioboo website. Users are then able to embed their sound files within their websites.
“Facebook, Youtube, Twitter are all very important in business. But it is important to keep adapting and moving with the market. We heard about Audioboo a while back and love the simplicity of embedding the content straight into our website and not only that it looks good” said Roberts of FJP Investment Ltd.
Audioboo currently has 7.8 million unique users as of July 26th 2013.
“We have the ability to provide snippets of information in an exciting manner. Audioboo has been fantastic for our business and we are constantly receiving positive feedback from our customers as to how much they enjoy browsing the webs pages on our website containing sound files hosted and embedded via Audioboo”
With initial investment from Channel 4′s technology innovation fund, 4iP, Audioboo has received further backing from UBC Media, Imagination Technologies – which will incorporate the feature on some of its digital radios – and the former Oftel chairman Don Cruickshank, who became its chairman.
“Audioboo has already changed the way we use audio, now it is going to reinvent the way we think about digital radio,” said our panel. “It is a fascinating piece of new technology, Audioboo has been and continues to be a marketing success story on our part” added Tom Roberts of FJP Investment Ltd.
Audioboo’s CEO, Rob Proctor, said: “The introduction of new technologies is allowing people to communicate to the rest of the world in a diverse number of ways, and bloggers are no longer just using text to share their opinions. Visual and audio platforms have emerged as equally creative and viable tools to create blog content, and arguably these mediums make it much easier to tell a story while on the move”.
“FJP Investment is constantly seeking new and improved ideas for bringing our knowledge and products to the market in the most unique and informative way, Audioboo serves its purpose and delivers results for us”.